Software Vendors   |   Use Case   |   User Activation

Engage users in ongoing adoption

Change is a journey, not an event. Drive sustained adoption with ease as you dynamically group users into tailored onboarding campaigns and funnel inactive users into re-engagement sequences.

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Smiling IT professional with a laptop, near images of BrainStorm users auto-enrolled in two onboarding campaigns. A Microsoft 2022 MS US Partners Award is in the bottom corner.

%

of digital transformations fail.

"Sustaining a transformation’s impact requires a major reset in mindsets and behaviors—something that few leaders know how to achieve."

Source: McKinsey

Sustain your transformation with BrainStorm

  • Adaptive workflows
  • Triggers and branching
  • Communications
  • Events
A workflow displaying three sub-tasks in one module, adapted based on learning preferences, surveys, and user behavior.

Adaptive workflows

With BrainStorm Flows™, dynamically guide users through relevant training journeys that adapt to their learning preferences, job title, skillset, user persona, survey responses, usage behavior, and more.

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Who uses it?

Workflow displaying custom automated triggers and branches using 'if-this-then-that' logic, with notifications enabled, and conditions set. Creating a relevant experience for each user.

Triggers and branching

Automatically kick-off new user training each time a new software license is assigned. Activate stale end-user licenses with turnkey re-engagement campaigns. Use "if-this-then-that" logic to create a hyper-relevant experience for every user.

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Who uses it?

BrainStorm platform web application communications tab. A send button with an icon of a paper airplane representing the sending of customizable emails.

Communications

Send pre-created emails to users about the features that uniquely benefit the work they do. Create marketing-approved email communications using the BrainStorm email builder.

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Who uses it?

An event thumbnail for an on-demand or live training webinar.

Events

Drive registration for your on-demand or live training webinars at scale by adding event registration as a milestone in your user training journeys.

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Who uses it?

Ready to get started?

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TechSmith

"We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."

Troy Stein
Director of Customer Education
TechSmith

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Increase license activation and ROI

Make every launch successful by landing your value with users immediately.

Semicircle meter icon
Improve monthly active usage

Keep users coming back with always-relevant tips and nudges.

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Automatically re-engage users

Reach users with dwindling activity via re-engagement triggers.

See how BrainStorm helps you win  

Accelerate onboarding, activate users, and drive adoption of new features—all with the next wave of the product academy.

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