Software Vendors | Use Case | User Activation
Change is a journey, not an event. Drive sustained adoption with ease as you dynamically group users into tailored onboarding campaigns and funnel inactive users into re-engagement sequences.
of digital transformations fail.
"Sustaining a transformation’s impact requires a major reset in mindsets and behaviors—something that few leaders know how to achieve."
Source: McKinsey
With BrainStorm Flows™, dynamically guide users through relevant training journeys that adapt to their learning preferences, job title, skillset, user persona, survey responses, usage behavior, and more.
Automatically kick-off new user training each time a new software license is assigned. Activate stale end-user licenses with turnkey re-engagement campaigns. Use "if-this-then-that" logic to create a hyper-relevant experience for every user.
Send pre-created emails to users about the features that uniquely benefit the work they do. Create marketing-approved email communications using the BrainStorm email builder.
Drive registration for your on-demand or live training webinars at scale by adding event registration as a milestone in your user training journeys.
"We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."
Troy Stein
Director of Customer Education
TechSmith
Make every launch successful by landing your value with users immediately.
Keep users coming back with always-relevant tips and nudges.
Reach users with dwindling activity via re-engagement triggers.
Accelerate onboarding, activate users, and drive adoption of new features—all with the next wave of the product academy.
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