BrainStorm platform | Communications

Magnetic end-user communications

Customization
Multiple mediums
Campaigns
Analytics

The image shows a drag-and-drop feature adding blocks to a custom email body. An editing icon of a pencil and a settings icon of a gear are on either side of the image.

Customization

Create personalized communications to align with your brand or choose from one of our time-tested optimized templates. Increase performance using custom subject lines, tags, and sender names.

Become a partner

Email creation preview page on the BrainStorm platform. Cursor customizing and adding labels, with options to edit or duplicate. An open mail icon is visible to the side.

Multiple mediums

Run campaigns in Teams or email to reach users in the tools they’re using. Communications are responsive and mobile-friendly.

Become a partner

Display of a pre-scheduled campaign email workflow with the first email labeled "Start of Flow." Each email has a mail icon.

Campaigns

Build a communications-only workflow for full campaigns. Pre-schedule monthly emails with tips to maintain awareness. Re-engage stalled users by triggering emails based on activity or inactivity.

Become a partner

Horizontal bar chart showing engagement of sent emails. An airplane icon near data sharing information to optimize future emails.

Analytics

Monitor and optimize communications with powerful reporting features. Track sends, opens, and clicks. Plus, analytics can also be added to communications you’re sending outside of BrainStorm.

Become a partner

FAQs | Frequently Asked Questions

What communications capabilities exist in BrainStorm?

BrainStorm is much more than a library of communications templates. In our platform, you can build, send, and measure all user communications, with the following features:

WYSIWYG email editor
Microsoft 365 Teams messaging
Email and message templates
Saved email building blocks
The ability to select sender name and email address
Campaign tracking

With BrainStorm, you no longer have to rely on other teams to get the word out to users. Use BrainStorm communications to send small, frequent tips and reminders that keep users engaged.

How customizable are emails in BrainStorm?

BrainStorm includes a rich yet simple-to-use email creation tool. You can modify an existing email template or build a completely custom email, including the look and feel, subject line, preview text, and more. Our WYSIWYG (what you see is what you get) email builder is intuitive and flexible.

How do you send emails using BrainStorm?

BrainStorm gives you the ability to send one-off emails to groups of users, schedule email campaigns, and set up triggers that fire off emails in response to specific user behaviors.

BrainStorm's "direct send" capability enables software vendors to create customizable emails that their customers can send to users from a recognized sender and domain.

Use BrainStorm to run digital adoption campaigns, get the word out about new features, invite users to virtual events, and more.

What email reporting is available in BrainStorm?

With BrainStorm, you can monitor key email metrics including open rate, click-to-open rate, clickthrough rate, and the total number of recipients. Measure the effectiveness of your emails and understand user engagement at a glance.