BrainStorm named a top customer learning management solution

Salt lake city, UT November 5, 2024 - BrainStorm named a Top 10 Customer LMS in 2024 Talented Learning awards, recognized for excellence in customer education and innovation.

BrainStorm has been recognized as a top 10 Customer LMS in the 2024 Talented Learning awards. Talented Learning reviews over 1,000 learning platforms to help organizations find the best solutions. This award highlights the top platforms that excel in delivering education and training to customers, channel partners, and other external audiences. Evaluated on criteria such as onboarding, product adoption, ongoing education, and customer success, this recognition showcases BrainStorm’s impact in driving success through innovative customer education. 

The importance of customer education

A robust customer education program is critical to empowering customers to effectively use products or services. It directly influences the customer experience, driving retention and product success. In fact, according to the 2024 State of Customer Education Study, companies with robust customer education programs see a 40% drop in support ticket volume. 

Why a modern approach to learning is necessary for customer education 

Traditional product academies often fall short, with less than 5% of licensed software users visiting them. This results in lost opportunities for proper product education and adoption.  

BrainStorm has revolutionized the traditional customer education approach: 

  • Private learning portal: Each client receives a unique learning portal filled with relevant content tailored to their account, products, and goals. 
  • Instant distribution: Customers can share learning content with their end users with a single click. 
  • Dynamic workflows: Easily create and update dynamic learning content, including videos, PDFs, events, emails, and surveys. 
  • Communications: Encourage customers to take the right actions at the right time with our built-in communications platform. 
  • Events: Scale the delivery of key information from onboarding to new feature releases with our on-demand event features.

How we help clients reduce onboarding time and increase retention 

Fishbowl, a leading ERP system for inventory management, warehousing, and manufacturing processes, needed a solution to streamline customer onboarding and reduce the burden on their client success team. The complexity of their system and the wide range of use cases made onboarding a lengthy process, often taking up to 90 days. Additionally, 50% of support calls were for basic “how-to” questions. 

In search of a better solution, Fishbowl chose BrainStorm to create a customer onboarding experience that is both highly tailored and highly automated.  

By implementing BrainStorm, Fishbowl saw the following results: 

  • Customers getting value faster:  
    With BrainStorm, Fishbowl reduced customer onboarding time by 62%.  
  • Fully automated onboarding for 57% of clients:  
    Fishbowl is able to onboard 57% of users without any human involvement using BrainStorm.  
  • A 51% reduction in support call volume:  
    With proactive, standardized onboarding, Fishbowl saw a 51% reduction in support calls after implementing BrainStorm.  
  • A highly-rated customer experience: 
    82% of users say they are satisfied with their onboarding experience and 87% of users report that they feel sufficiently trained on Fishbowl as a result of their onboarding. 

Interested in learning how BrainStorm can support your customer LMS needs? Talk with our team today.

About BrainStorm

Unlock software. Unleash results.

When organizations are looking to drive digital adoption, they turn to BrainStorm to help make it happen. For over 25 years, BrainStorm has been obsessed with helping teams and organizations communicate and collaborate better. Rather than focusing on application-based training, the BrainStorm platform helps users understand how their technologies work together for maximum impact and unparalleled productivity.