Best Advance in Learning Management Technology for External Training – Gold at the Brandon Hall Group 2024 Technology Excellence Awards 

Salt lake city, UT December 18, 2024 - BrainStorm recognized by the Brandon Hall Group with the gold award in the External Training category at the Technology Excellence Awards .

BrainStorm, a leading customer education platform, was honored with the Brandon Hall Group Gold Award for the Best Advance in Learning Management Technology for External Training at the 2024 Technology Excellence Awards.  

The Brandon Hall Group is a research and advisory firm specializing in performance improvement, known for its Excellence Awards and insights in learning, talent management, and HR strategies. 

This Best Advance in Learning Management Technology award recognizes outstanding innovation and excellence in learning management technology designed for external training. It honors solutions that effectively enable organizations to deliver impactful training programs to customers, partners, or other external audiences, fostering growth, engagement, and measurable outcomes. 

BrainStorm’s innovative approach to external training enables software vendors to onboard, train, and enable their clients with both relevance and scalability with the following unique capabilities: 

  •  Adaptive workflows: BrainStorm allows teams to easily assemble training assets like videos, PDFs, events, emails, and surveys into dynamic workflows. Apply branching logic and triggers to create personalized learning paths tailored to customer needs. 
  • Engagement campaigns: BrainStorm’s engagement engine consistently drives product adoption by meeting learners where they are with targeted, relevant, and timely messages. With built-in marcomm capabilities, pre-approved emails and messages automatically engage customers and nudge dark users to take action.  
  • Private portal: Give each customer their own site pre-populated with turnkey adoption playbooks. Customers can search for and tailor your playbooks before running them with end users
  • Integrated reporting: Tie business results with reporting that correlates learning and usage patterns. See how customers are progressing and gain deeper insights into product adoption.

Results furthering external training teams: 

Software vendors have relied on BrainStorm to solve business challenges for them like being able to scale client outcomes without adding head count, creating award- winning adoption experiences, and driving renewals.  

BrainStorm + Fishbowl: Fishbowl, a leading ERP for inventory, won G2's Highest User Adoption product in the implementation index for the second consecutive time crediting the award to their partnership with BrainStorm.   

The CEO of Fishbowl said, “By implementing BrainStorm, we've slashed our go-live timeline by an impressive 100 days and bolstered logo retention by 14 points. Undoubtedly, this initiative stands as a cornerstone of our revenue expansion narrative."  

BrainStorm + TechSmith: TechSmith, a global enterprise software solution, turned to BrainStorm to drive adoption and usage across their user base, better scale adoption efforts, and create a better experience for their customers. “We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals." - Troy Stein, Director of Customer Education, TechSmith 

Learn more about how BrainStorm helps customer education teams and external training teams.   

About Brandon Hall Group™  

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

 About BrainStorm:  

When organizations are looking to drive digital adoption, they turn to BrainStorm to help make it happen. For over 25 years, BrainStorm has been obsessed with helping teams and organizations communicate and collaborate better. Rather than focusing on application-based training, the BrainStorm platform helps users understand how their technologies work together for maximum impact and unparalleled productivity.